Figma customer journey map template3/6/2024 ![]() By creating a user journey map, you’re thinking about a product from a potential customer’s point of view. The main job of a UX designer is to make products intuitive, functional, and enjoyable to use. No matter the type, user journey maps serve as a useful tool for understanding user needs and pain points that willand ultimately optimising user experience (UX). This visualisation might cover a customer’s entire relationship with a brand or focus on a specificselect experience they might have while interacting with an app or website. Take a closer look at what a user journey map is and why it’s an important tool in the UX designer’s toolbox.Ī user journey map gives a visual representation of a customer’s experience. Creating user journey maps can help you harness that empathy and transform it into valuable insights about your customers and product. One of the skills you’ll leverage as a UI/UX designer is the ability to empathise with the people using the products you design.
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